Submitted for assessment : After checking that an innovation is within the scope of the 20 issues Team for the Planet targets and that it has reached a sufficient maturity, the innovation is being assessed.
A market solution to store 37 Million Tons of CO2 (scalable to 18.5 Billion Tons).
Amazon rainforest deforestation, the consequent release of CO2 and the extinction of the richest biodiversity on earth.
Skincare products with ingredients originating from Amazonia. We have partnered with landowners in Amazonia to protect their territories against deforestation caused by extractive industries and pay them for their surveillance services with part of the revenue.
Our products target the Millennials and Z Generation segments (defined as those 18 to 45 years old). They currently account for roughly 80 million in the U.S. and spend 1 trillion per year.
Most brands’ ethical propositions just look artificial, like PR or CSR at best. This lack of depth of the ethical angle of these companies gives us an opportunity for strong differentiation.
